This prototype service was developed in Allan Chochinov's class in the MFA Design program at The School of Visual Arts. Beginning with a single artifact, a discarded sugar packet, my design thinking evolved a simple item into a substantial service.
Leefi is a platform for nutritional support and guidance, helping users shop for food specific to their health needs. The platform has 3 engagement points: digital, in-store and personal interactions. The mobile app creates a customized health profile for each user. In-store, interactive baskets align with user health profiles; a light vibration in the handle identifies relevant products. For additional support, Leefi also offers trusted network of dietitians. Through these touchpoints, Leefi helps users learn how to make healthier choices.