Brand Design Update 2022
Our brand design must constantly evolve to be ready for new requirements and developments. In concrete terms, this means simplification, more flexibility and yet a clear identity. All this is constantly and continuously developed and implemented. In this case study, we give you an overview and insights into the work on our brand design.
Our brand design is not meant to set boundaries, but rather to be a projection screen for scientific knowledge, and thus support the promotion and dissemination of it. Therefore we have developed a multi-layered design principle that can be adapted to the respective use case.
Examples
