Aikaya is an oil-based skincare brand powered by organic, raw West African oil. The goal with the brand identity was to communicate the ingredients' natural and organic origins with neutral colours and round shapes, all while creating a trustworthy feel. Because skincare is intimate, the brand identity and packaging had to convey feelings of safety for the customer. We achieved this by giving the identity an almost clinical feel with a minimalist, clean design. The combination of all these strategic choices gave birth to a rebranded Aikaya that efficiently connects with its target audience.
Project scope: Creative direction, brand identity, packaging design, naming
Learn more about the branding and design studio: www.kyaustudio.com
