Home insurance transactional journey for 3 well known brands, it was very important there was a consistent and seamless transition from marketing pages to start home insurance quotation. Strict brand identity guidelines supplied - typography, colour palettes and logo guide.
'Home Insurance' product link to be added to marketing page main navigation, with a start url to include brand variable which would pull through appropriate imagery, logo and CSS.
Produced User Flow diagram and page by page wireframes detailing datacapture journey dynamic question set. Built HTML datacapture pages for mobile first approach and applied branding as per brand guidelines. Undertook detailed real-world user testing.
Images below show start of datacapture journey on tablet and mobile, and the quotation page on mobile.
