To celebrate Ispa’s 60th anniversary, the University Institute decided to promote its culture, evolution, cooperation, pioneering spirit and history in Portugal, with an intervening role in society, in the cultural, social and scientific fields, through a repositioning and rebranding of the visual identity. The challenge was to create a human, intelligent and intuitive brand. A timeless brand. Growing up without losing identity: giving it a new, broader and more expressive meaning.
The brand suffered from 3 stress points, which were subject to revision. The name, Ispa, which remains but distances itself from the acronym as an acronym (Higher Institute of Applied Psychology) and consolidates itself as a University Institute. The symbol that is meant to be a hybrid between the past and the future: keeping Psi, in the memory of its history, but reinterpreting it so that it can have new meanings. And, finally, the visual challenge of change, calling into question the old chromatic and giving the brand a fresh new look.
Client: Ispa
Creative Director: Anne-Laure Chauvin
Brand strategist: Joana Sepúlveda
Brand Designer: Leonor Gaspar
Copywriter: André Afonso
Motion Designer: Roman Kyrychenko
Project manager: Catarina Costa, Maria Capitão
Artworker: Estela Pereira
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