---------------LOOK BOLD GET NOTICED-----------------
A brand development project for a Bihar based jewelry brand named MMA (Munnalal Maheshlal Arya). An heirloom jewelry brand since 1886. So, as to revamp the look and feel of the brad a few collateral were developed like a newspaper ad, magazine ad and an ad campaign which talk about a 21st century woman. How modern and fashionable is she but at the same time rooted to her tradition too. An assimilation of how tradition, culture blends in with the modernity. A rebirth of the glorious Indian jewelry in present times as it looks sophisticated and modern without losing its traditional aspect at the same time.
Brand Identity ( collatrals for a jewellery brand)
Model: Vasundhera Gaur
MUA/Hair: Priyanka Lama
Styling: Devesh Pant
Photography: Devesh Pant
Graphics: Devesh Pant
Magazine Ad 1
Magazine Ad 2
Newspaper Ad
Single page Magazine Ad
An ad Campaign talking on the lines of modernity that how a woman blends in, her tradition with her modernity in a way that makes her looks bold and beautiful. She is feminine but very bold, elegant yet edgy rooted to her culture. A complete 21st century woman rooted to her culture, so is the jewelry brand (MMA). Hand Crafted since 1886.
