The client wanted a poster that would grab the attention of the PA State Representatives that were in town for a football game. There were many posters in the lobby for the representatives to look at as they passed by on their way to a luncheon at the Bryce Jordan Center. So, I decided that instead of an ordinary poster among the many in the lobby, I would design one that would grab their attention when entering the building and stand out above all the others.  I created an installation of the Nittany Lion breaking through the brick wall holding a Penn State Outreach sign. There was a terrific response to this piece.

 

My Role: Art Director, Lead Designer