I'm proud to, once again, work for a top tech company in Vietnam - Gojek, as a Design Lead. With our energetic and very creative team, we built many projects which were both outstanding with visuals and successful in terms of branding and marketing.

One of the most famous campaign of Gojek Vietnam in the year (See more here). This was a big hit in social media. We announced our partnership with Digital Wallet Momo with a very romantic and catchy tagline "Tụi em đang yêu, nên nhiều ưu đãi" ("We're in love, with tons of deals").

Unlike Gojek Indonesia, Gojek Vietnam chose our own way to celebrate our IPO. In Vietnamese, "Sàn" means both "Stock Exchange" and "Dance Floor". From that input we came up with a stunning visual combined of product promotions and dancing.

The main campaign for Transport Products in 2023

Another variation for Tet Holiday.

Based on a Vietnamese traditional childish game "Rồng Rắn Lên Mây" in which children joining in a line like a snake and famous retro-game Snake, our GoFood Campaign "Rồng Rắn Lên Deal" was developed.

Additional Illustration Assets for Social Posts

Continuing the 8-bit games series, we created an unique concept for a GoFood Campaign in which we used pacman as the main character who was chasing and trying to eat every food on his way, or his May!

To Celebrate SEA Games 31 - the biggest biennial a multi-sport event in SEA, we announced a GoFood campaign with a very witty visual and animation.

A whole new set of GoFood OOH Series was developed with very catchy and trendy taglines.