Decathlon Northshore Mural and Workshops, 2021
Project manager, documentation & workshop facilitator.
in 2021, Decathlon's newest Singapore outlet in Northshore, Punggol, engaged Mural Lingo to paint a mural and conduct a stencil workshop during their store's official opening.
As project manager, I communicated with the clients and led the conceptualisation of the project, as well as overseeing its execution, and documenting the process.
I led the conceptualisation of the stencil workshops, created stencils and facilitated the workshops on the store's opening weekend.
After its completion, I worked closely with Decathlon's marketing team to create a media strategy to benefit both parties.