Mehta Jewellery nurtures a rich legacy of over 100 years of excellence in the jewellery business.
The company traces its roots to 1910 when the late Bapalal Bhaichand Mehta established Bapalal & Co. in Rattan Bazaar in erstwhile George Town, Madras. When his venture’s popularity as a jewellery retail house grew, he invited his teenage nephews and eldest brother’s sons — Surendra and Harindra Mehta — to join the business.
Under Bapalal’s mentorship, Surendra specialised in diamonds, while his brother, Harindra, developed skills and a passion for coloured gemstones and manufacturing. The brothers’ legendary expertise in diamonds, gemstones, and jewellery manufacturing grew as the business grew.
Make your jewelry product descriptions easy to read. To do this, consider techniques such as writing bulleted lists and/or shorter paragraphs that focus only on specific details like the size of your jewelry piece, the material you used, and other important product information you think your buyer should know.
This can be achieved by using specific adjectives to describe the jewelry such as “beautiful”, “elegant”, “unique”, or “eye-catching”. Additionally, it can be helpful to mention specific details about the piece such as the type of metal, gemstones, or design elements that make it stand out.
“Jewelry is a very personal thing... it should tell a story about the person who's wearing it.” “Jewelry is like the perfect spice -- it complements what's already there.” “Beauty is who you are. Jewelry is simply the icing on the cake.”
