El Cineasta, translated as ‘The Film Maker’ is the pseudonym for a professional freelance videographer who offers expertise across many facets of commercial and documentary film-making including shooting, editing and directing. El Cineasta needed a quirky, personalised identity and business card design that reflected their personality and business approach. An important part of the brief was to take inspiration from existing vintage Spanish character playing cards.
Using the Spanish playing card influence the challenge was to create a fitting character that would sit at the heart of the design. Inspiration was taken from the early days of cinema using stereotypical 1920s director's attire. Dressing the figure in a flat cap, waistcoat and knee-high boots added to both the retro look and quirky feel. With deliberate imperfections in the layout and additional textures added, the idea was to create a design that genuinely feels dated, used and mass produced and at first glance could be mistaken for a genuine playing card.