People naturally loves being in the nature, it gives them many benefits such as stress reliever, make them healthier and more fit, and increasing creativity. However with the technology and career demands, urban people become too attached to their gadgets indoor rather than the nature. Mostly working people have so little time to spend to go outside.
Wayfare Weekend wants to encourage people to go outdoor more during the weekends. Weekends are when they have free time to relax and unwind. The apps will let users easily manage their trip and get information of places to do outdoor activities.
A truck will pop-up on the office/ shopping areas in the city to promote the campaign. The truck will carry iPads with Wayfare Weekend App inside. Another features on the truck are Wii/ Kinect with outdoor games, small library for reference, and coffee giveaway for every trip planned.
The truck will show up in the city on various places, mainly near office areas. People can check the truck’s location on their Facebook, Twitter, and Instagram.