WATERWAYS BRAND IDENTITY
This project required multi-sensory participatory research to facilitate cooperative design processes. While considering non-human and Anthropocene a brand identity was formed with careful consideration of environmental ecologies. With help from project facilitator Dr Adrienne van Eeden-Wharton I discovered that I had a deep passion for water-related conservation. This was complemented by my family home in close proximity with the Lourensford River estuary, making me familiar with many of the issues and consequences resulting from waterway pollution. Community participation was facilitated via a questionnaire that inspired the brand name “waterways” which acts as some double entendre with the literal meaning and figurative meaning considering the “ways” in which we treat water. Visuals were created using inspiration from native river flora and fauna as well as inspiration from the movement of water.
Some of my process work:
Logo design:
Some implementations of the brand include a mock-up 'water-cleansing' product, what follows is the product design, label design as well as social media implementation.
