It's world cup season! Whether you’re a football fanatic or don’t really understand the meaning of “Offside”, football is all you’ll be hearing about these days.

But to fully take in the world cup experience and participate in it, you need to talk the same language as the avid football watcher.

After all football has its own lingo… and what better way to tie our brand to the occasion than hijacking the sport’s jargon and doing it the Heinz way!

Through a series of short, fun and lighthearted copies, we were able to directly link our delicious sauces to a series of football terms giving Heinz

a clear role in the 2022 world cup.