Logo Design for the Juice Bar

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Client: Smoothie me Juice

Assignment: Design a logo for a juice bar, keeping in mind the bar's interior and main offerings.
The bar's interior is dominated by wooden elements, with specific tiles on the walls. The primary offering is fresh juices. Visitors are individuals with an urban and healthy lifestyle who appreciate the opportunity to drink freshly squeezed juice in one gulp and continue with their day.

The Concept: I had an idea to give this bar a distinctive identity to set it apart from similar establishments. Imagine a face of delight when you encounter all that fresh fruit just around the corner. That is the exact face I incorporated in this logotype. Also, people tend to have emotional reactions to faces rather than to abstract objects.

Regarding the color, I've selected an orange shade from the wall tiles. This choice is rooted in the fact that most people associate orange juice when thinking about juice.

Keywords: freshness | juice | orange | enthusiasm | energy

Inspiration from a mood board