2022 Identity Design and Branding Music Festival
NavaRaha is a festival that seeks to bring the spirit of music, nature, and emotions together. Taking the background of the Fireflies Festival of Sacred Music, Bangalore forward, this hypothetical festival is more of a proposition to re-embark on this serene journey that the Fireflies Ashram started back in 2004.
Think of music all night, from 7 pm to 7 am, under the open sky, with 9 uniquely distinct emotions expressed by the artists during these 12 hours.
Confused? Let me tell you the origin of this idea.
This was the origin of this festival. Music and emotions really do go hand in hand.
Why not experience the art the way it was written?
Images of the iconic Fireflies Festival of Sacred Music (2003-2013), Bangalore.
pc; Biswajeet Rana, 2011
The iconic Fireflies music festival was held at the Fireflies Ashram near Bangalore in an open-air amphitheater that seated around 2000 people. This idea of nature and music being one, is rooted in the ideologies of the ashram itself, with its huge banyan tree acting as a backdrop for its stage and being the center point for the entire night.
Many Indian upcoming artists, exploring different genres, and even international artists
performed here.
Applications of the identity on promotional collaterals
