This is a huge packaging with a 'adjustable screen', the body of which is made of renewable and environmentally friendly corrugated paper and delicate industrial accessories, with a folded poster echoing the product as the cover, to achieve the design concept that even huge packaging can be exquisitely presented at a reasonable cost, i.e. both rough and delicate materials can be organised in an exciting aesthetic collision and interactive experience.
This is an advertising poster for this 'adjustable screen' product. The product itself has a customisable screen as its core selling point, so the poster uses the concept of 'barcode' to form a different expression of content, echoing the product's The "customisable" concept and the "curtain" element of the product. At the same time, the poster itself can be folded and displayed in a 'screen' state, forming a consistent feature with the product. In addition, the poster also serves as a cover for the product packaging, creating a direct visual and user experience with the consumer.
Project:
空気屏 Adjustable Screen
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Client:
No Necessary No Cooperate 非必要不合作
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Designer:
Hong Xuebin × Young Huale
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Photographer:
Zou Xunkai
