Hitch is a taxi service that specializes in taking passengers to and from train
stations, airports, and bus stations. This brand identity project was worked on in collaboration with fellow JCCC student Jaylynn Hicks. We made a series of touchpoints including a mobile app user interface, advertising in various mediums, and of course the Hitch taxi itself. We chose a minty green and purple color scheme to attract attention at stations and airports. Hitch's main tagline is "Your easy ride to greater journeys."
stations, airports, and bus stations. This brand identity project was worked on in collaboration with fellow JCCC student Jaylynn Hicks. We made a series of touchpoints including a mobile app user interface, advertising in various mediums, and of course the Hitch taxi itself. We chose a minty green and purple color scheme to attract attention at stations and airports. Hitch's main tagline is "Your easy ride to greater journeys."
the following is a series of three billboards that would be placed one after another like the old Burma-Shave billboards
