Transition Your Small Business Into The Digital Age Of Marketing
If the days of handing out business cards, pounding the pavement and door-knocking are behind you, marketing is still alive. Everyone's favourite Mad Men character, Donald Draper, once said: "Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of a road that screams with reassurance that whatever you're doing is OKAY."
When you consider that most online content is being consumed on mobile devices, you can be sure that your website must be mobile-friendly. 50% of searches on Google are from mobile devices. Mobile is important because it means more people search from the go and want to find your business on a handheld device.
You can create a solid online presence for your business by using these tactics and hiring professionals to help you do so.
Strategic Planning
When it comes to marketing, your options are endless. From traditional methods like print and TV ads to the latest innovations like social media and digital marketing, there’s something for every business.
However, one of the best ways to get started with digital marketing is by hiring a digital agency in Brisbane. These companies specialise in providing high-quality services that are tailored to your needs.
Here are some of the benefits that come with hiring a digital agency:
They Know What Works
Marketers at digital agencies in Brisbane know what works and what doesn’t regarding online marketing. They use their experience and expertise to provide you with an effective strategy to help your business grow. This allows you to focus on other essential aspects of running your company without worrying about your site's appearance or whether people are coming through the door because of it.
They Have Access To The Latest Tools And Technology
A lot has changed since the first website was created back in 1991. Nowadays, many different types of websites are available, such as blogs and landing pages, along with many other tools and technologies that can be used for your marketing needs. A digital agency can give you access to these resources.
Website Design
Your website is the foundation of your business. It’s the first point of contact with your customers and can make or break a deal. Your website is your digital business card and you want it to reflect what your business does, who you are and how you can help people.
A website design agency in Brisbane will help you create a unique website that tells your brand story, sells products and services, and generates leads from enquiries. Here’s how we can do it:
Web design is the creative process of planning and producing websites. It encompasses both front-end (client side) graphic design for web pages — including logos, interactive graphics, and content management systems (CMS). It also includes back-end (server side) software engineering techniques that may be applied to create dynamic Web applications that present information to users. The visual aspects of the design may include typography, graphic design, user interface design and search engine optimization. The functional elements of design involve selecting the appropriate technologies or software tools to support the visual elements or building a database behind your website's content management system.
A team of web designers has extensive experience building custom solutions for all client needs.
Digital advertising
Why should I use an agency?
A digital marketing agency would be more than willing to help you transition into the digital age of marketing. They have experience with how all forms of media should work together, so they'll be able to unify every channel into a seamless campaign. They also know what works best for your business, which means they'll be able to craft an effective strategy for you.
What kind of services do they offer?
An excellent digital marketing agency can offer several services including search engine optimization (SEO), pay-per-click advertising (PPC), social media management and content creation. If you're unsure which ones are best for your business, don't worry - the agency will determine what works best for your brand.
Video Marketing
Video marketing has been around for a while, but it's still one of the most effective ways to market your small business online.
You must remember that video marketing is not just about having a video on your website and hoping that it will attract customers. Video marketing is about having videos that are relevant to your business and that can help you connect with your audience in a more personal way.
Suppose you're looking for ways to transition your small business into the digital marketing age. In that case, a Brisbane design agency can help you by creating videos that speak to your audience, driving sales up in the process.
There are many benefits of using video marketing as part of your overall marketing strategy:
People remember 90% of what they see and only 10% of what they hear or read. Videos are a great way to communicate information because it's easier for people to retain as compared to reading text or listening to audio files.
Social Media Management
So, what can a digital marketing agency do to help your small business? Here are just a few of the many things they can offer:
A full-service digital agency in Brisbane has someone dedicated to managing your social media presence. They will help you create posts and schedule them to go out at the appropriate times for maximum exposure. They'll also help you respond to comments and answer any questions that people may have about your business. Social media accounts are like an open door for customers - if they're not managed properly, this could cause damage to your brand's reputation!
Content Creation & SEO Services
A full-service digital agency in Brisbane will create content for your website and blog posts every month so that there's always something new and exciting for visitors to read on your site. This helps keep them fully engaged at all times.
Search Engine Optimisation (SEO)
Search Engine Optimisation, or SEO for short, is getting your website to rank highly on search engines like Google. It's one of the most effective ways to get more traffic to your website and increase sales.
The problem with SEO is that it can be very complicated and require a lot of technical skills, which is why many small businesses don't know where to start. A full-service digital agency in Brisbane will have plenty of experience with SEO so they can help you get the best results possible.
They'll first look at your website and see if any issues are preventing it from ranking well. They may also suggest changes that could help improve its performance. They may also recommend setting up several social media profiles for your business depending on your target customers and where they're most likely to be found online.
Email Marketing
Email marketing is the most cost-effective method of marketing. It can be used for direct sales, lead generation and building customer loyalty.
Email marketing is also a great way to keep your customers informed about new products or services and new business developments.
Many small businesses do not realise the potential that email marketing can bring them. They see it as another thing they have to do, but it can be a potent tool that could help your business grow immensely.
A digital agency in Brisbane can help your small business with email marketing by providing you with the following services:
Email design and content creation
Email list management
A/B testing your emails to see which ones are performing better than others
Tracking open rates and click-through rates on each email campaign so that you know which ones are working best for your business
Public Relations
Public relation is an essential part of any business. It can help you increase your brand awareness and is a proven way to build relationships with customers and clients.
Public relations helps you build your brand by getting the word out about your product or service. People who see positive things said about you in the media are more likely to trust you. Public relations can also help you manage negative publicity if it happens.
An excellent public relations campaign will be tailored to your business, focusing on what it does best. It should also be based on a clear strategy that includes goals and metrics so that you know whether or not it’s working.
Public relations isn’t just about getting coverage in newspapers, TV shows or magazines — it’s also about managing social media campaigns, influencer outreach as well as traditional media coverage.
Be aware of what is making the marketing wheels turn in your industry, and learn how to utilise them to stay ahead of the competition. Digital marketing is not something you can completely grasp in a day or two. There is much more to it than just posting your company's website online. You need to learn the strategies to help market your business online, so try not to be intimidated by all the complexities of it. It is a whole new ballgame that you are trying to play. If you are willing to invest some time and effort into it, your business will reap immense benefits when you place digital marketing at the forefront of your startup strategy.
