Creative Direction / Art Direction / UX and UI
Mobile first EPK site (Trigger Global & Sony Pictures)
The Project
The task was to create a simple website to be a hub for all the shareable content the Sony marketing team would be creating to lead up to the full EPK website.
With pretty much just a Title Treatment as an asset, we were able to create a cool identity to express the concept of the movie: 80's arcade games, 8 bit graphics and music, full 3D monsters and characters and hot chicks and incredible action!
Everything on the tech side is responsive, and we used HTML for everything, including a png sequence in the splash page. SVGs was our main way of building images using css and illustrator. The result came out cool!
Please take a sec to visit the site here, or to like this project at the bottom.
Thank you!
Sharing Made Simple
Creating a simple overlay box makes the sharing task easy and at the same time simplifies the task of the social media team, as all images are easily placed in the Tumblr without conbcern for the res or ratio at which they are produced. This simple way of doing things makes a huge differnce in both in the long run for any shareable content hub site.
"MOBILE FIRST" DESIGN APPROACH
When dealing with design projects, deciding what to concentrate all functionalities and perks is usually something we need to do before we start. In this case, the client wished this to be perfect and have everything on it for mobile, as it was conceived as a ComicCon launch. Of course desktop and table do not have anything less that the mobile version, but the design for the sahre features was thought out to be "mobile-first" and then translate int
