Tea+ TV commercial 2022
Pierre Bouahom Executive Creative Director
Tien Nguyen Associate Creative Director
Khoa Lam Creative Group Head (Art based)
Abby Copywritter
Joe Art Director
Production house: DABE Production
In 2022, we received a brief to create a TV commercial that targeted the young people in the North of Vietnam.
Unlike in the south of Vietnam, where Oolong Tea+ is associated with relaxation, a moment for oneself, and a break from everyday life, in the North and Central regions, people focus not only on the unique product taste appreciation but also on the idea of sophisticated fermentation process of Oolong tea.
Therefore, we decided to educate the young people in the North about the Oolong tea process through a modern and entertaining execution.
