OVERVIEW
Z2GO&CO. (pronounced Z 2 Go, referred to Z2GO below) is the new lifestyle brand under the full-service hospitality company Atour Group, being sold in numbers of hotels they manage and franchise across the country.
Z2GO&CO. (pronounced Z 2 Go, referred to Z2GO below) is the new lifestyle brand under the full-service hospitality company Atour Group, being sold in numbers of hotels they manage and franchise across the country.
Inspired by a quote from the 2013 movie The Secret life of Walter Mitty, Z2GO&CO. believes it is significant for one to go out and experience the world on the road. Having this in mind, we position Z2GO as a lifestyle brand that help travelers travel with peace of mind, without worrying the trivial things during the trip. We hope to make it easy to go no matter where the customers’ destinations are.
Z2GO&CO. （EASY TO GO，以下简称Z2GO）是全方位服务酒店公司亚朵集团旗下的全新生活方式品牌。 它服务于全国亚朵酒店的入住会员，这是一个讲究效率、秩序感与实用主义的消费群体。
品牌的灵感来自 2013 年电影《白日梦想家》中的一句话“开拓视野，冲破艰险，看见世界，身临其境，贴近彼此，感受生活。”，Z2GO&CO相信体验生活，感受幸福的重要性。考虑到这一点，我们将Z2GO定位为一个生活方式品牌，帮助旅行者安心旅行，不用担心旅途中的琐事。我们希望无论客户的目的地在哪里，都可以轻松前往。
BRAND VALUE
Z2GO is devoted to help customers travel with ease, which leads to the slogan of the brand “GO LIGHT, GO EASY”.
Z2GO is devoted to help customers travel with ease, which leads to the slogan of the brand “GO LIGHT, GO EASY”.
IDENTITY DESIGN
Z2GO has constructed the identity system around its logo as the name of the brand is the literal abbreviation of brand value which is “EASY TO GO”. Guided by the brand value, the logo deliver a relaxed and friendly atmosphere through an adorable geometric typeface with an emphasis on “GO”.
PRODUCT LINE
Z2GO’s collections aim to cover different situations customer might encounter, wether it is daily commute, short business trip, or weekend outdoor gathering.
Z2GO’s collections aim to cover different situations customer might encounter, wether it is daily commute, short business trip, or weekend outdoor gathering.
COLOR
Colors of Z2GO is chosen according to the characteristics of each product lines. Colors are toned down to deliver a calm atmosphere and hopefully make customer feel at ease.
Colors of Z2GO is chosen according to the characteristics of each product lines. Colors are toned down to deliver a calm atmosphere and hopefully make customer feel at ease.
TYPOGRAPHY
For the typography, we pair PP Object Sans with MiSans for consistent vibe for the brand. Both typeface carries an adorable personality with a touch of warmth.
For the typography, we pair PP Object Sans with MiSans for consistent vibe for the brand. Both typeface carries an adorable personality with a touch of warmth.
PACKAGING SYSTEM
Z2GO produce wide range of goods which require a simple and effective packaging system that can be applied to different product easily.
Z2GO produce wide range of goods which require a simple and effective packaging system that can be applied to different product easily.
Multimedia Platform
Z2GO produce wide range of goods which require a simple and effective packaging system that can be applied to different product easily.
Z2GO produce wide range of goods which require a simple and effective packaging system that can be applied to different product easily.
Design & Photography
low key Design
Year 2022
OUR GRAPHICS OPEN THE DOOR FOR BRANDS TO CONNECT WITH PEOPLE.
