Logo developed pro-bono for community organiztion FST! Female StoryTellers.
Branding keywords and concepts from the FST! Executive Board included fun, loud and feminine (without being stereotypically girly). While FST! performances were often comedic, it was also key to differentiate the group from comedy standup groups since FST!’s emphasis is on storytelling from the female perspective and not necessarily humor. The end result is a logo based on a speech bubble, with three color options used on rotation as added fun and spontonaeity befitting the organization
Branding keywords and concepts from the FST! Executive Board included fun, loud and feminine (without being stereotypically girly). While FST! performances were often comedic, it was also key to differentiate the group from comedy standup groups since FST!’s emphasis is on storytelling from the female perspective and not necessarily humor. The end result is a logo based on a speech bubble, with three color options used on rotation as added fun and spontonaeity befitting the organization
