GOHAN
BRANDING
 
Gohan is an independent sushi bar/restaurant, located in Edinburgh.
The concept behind the aesthetic qualities in the branding are born of the disregard for the recent trend in sushi bars, mostly following an overly vibrant "bubble pop" aesthetic, completely overlooking the cultural heritage and elegance that the art of sushi cuisine is gifted with. 
Rather than creating a carbon clone of chains like "YO! sushi." the idea was to create a more stylish, minimalistic and sophisticated visual identity.


 
ORIGAMI BUSINESS CARDS
 
The aim to break the conventional branding format was to create an innovative take on business cards.
the utilisation of the japanese art of origami to make original and more precious business cards that closely resemble the shrimp used in many dishes. the slats on the tail of the shrimp fold out to display the address an telephone number of the restaurant.
THANK YOU!
 
GOHAN SUSHI
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