I worked with Hyundai Motor Finance (HMF) and Kia Motors Finance (KMF) to introduce themselves and their products to Hyundai and Kia dealerships and their customers in the US. This involved creating the customer lifecycle marketing strategy and roadmap, which grew from 0 outreach to 100K+ monthly emails and direct mail and increasing Hyundai and Kia repurchase rates by 7%. I developed branding; revamped consumer touch points; developed auto finance and leasing product materials throughout the customer lifecycle, and supported marketing and sales initiatives with digital, print and event creative solutions. Following the successful implementation of HMF and KMF within dealerships across America repeated the same process to successfully launch HMF and KMF in Canada.