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A rebranding of JK Rowling’s world winning, and fast becoming literature classic, Harry Potter. The aim of the brief is to make the re-brand as t… Read More
A rebranding of JK Rowling’s world winning, and fast becoming literature classic, Harry Potter. The aim of the brief is to make the re-brand as tactile as possible and to move it away from the high gloss “Hollywood” feel that has over arched the series since the release of the accompanying movies. Read Less
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Harry Potter
Tactile Re-Brand
Brief: A re-branding of JKRowling’s world winning, and fast becoming literature classic, Harry Potter.The aim of the brief is to make the re-brand as tactile as possible and to moveit away from the high gloss “Hollywood” feel that has over arched the seriessince the release of the accompanying movies.

Concept:
To focus on the charactersof Harry Potter, how they fit into the grand scheme of the story and theirimportance in it.

Consideration: To not give away anythingtoo much about the plot through the use of the characters.

Additional Information : Printed on water colour paper (190 gsm). Covers are spot vanished with the lighting bolt scar.