Related Companies, developer of Manhattan’s price-setting luxury property, 70 Vestry, sought to up the ante with their follow-up. In a brilliant twist, classicist Robert A.M. Stern was again commissioned, but this time paired the modernist firm Olson Kundig for the interiors, posing a challenge in telling its story to a sophisticated audience in West Chelsea’s gallery district.
Located on what was originally an orchard, The Cortland takes its name from the local apple to put down roots for its foundation as an American-made product. Based on classical carvings, a confident, modern, and sculpted ‘C’ logo is imbued with the texture of a cortland tree’s woodgrain cross-section, representing a place for families to grow. The ‘craft of perfect contrast’ celebrates the difference between the two American master architects, creating dramatic tension while the brand harmonizes them together.
Completed with Noë & Associates; Renderings by The Boundary; Photography by Adrian Gaut and Ben Salesse; Illustrations by Stéphane Poirier.
