A Conceptual redesign of Monster energy drink package, experssing the simple, powerful, iconic, all attitude Winter X Gear 2023 theme. The  main goal is to connect and directed most of its marketing to its core market of young consumer base during the Winter Sports and Games. The illustration captivates Monster as the “gamer drink.” Their dangerous image, bold packaging, and oversized cans have created a strong persona in the growing energy drink market. With this new illustrative packaging, Monster creates an immediate synergy between its consumers, activites, and the company.