The Daddy Survivor Challenge by Seventh Generation is a digital campaign for new fathers. The campaign targets energetic fathers to explore their city and survive to the top of the leaderboard for a chance to win a top prize.

Interactive Outdoor display:

The digital board has a live stream of videos and photos from the Daddy Dialogue, as well as a photostream of hastaged photos. The outdoor display also shows a leaderboard to view each cities top scores.

A promoted hashtag at live events throughout the city allows the fathers to interact with the Daddy Survivor Challenge while on the go.