When my good friend Eddy asked me to rethink his logo and visual identity, I gladly took on the task.
It was important the design had some kind of clinical frivolity. Eddy specialises in medical pedicure, so his main task is to deal with discomforts and illnesses. A colourfull and friendly logo can help patients deal with their anxiety. Eddy is a cheerful dude, so the logo fits him very well. The type for ‘EDDY’ was custom made.