Ocumen Brand Identity

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Ocumen Software Development Company

ocumen is a fictional project for the software development company. The logo is based on modular style and Latin letters. Instead of the Latin letter U , I use the Armenian letter U, as an accent of Armenian origins. The basis of Brand identity is purity and solidity, so I used 3 colors: black, white and gray.

The symbol is the letter O, which also represents 2 brackets (). It is used a lot in programming. Which creates a lot of associations with the company’s services. It creates a connection between the visual brand and the company. The entire visual brand is made in one font.The symbol is the letter O, which also represents 2 brackets (). It is used a lot in programming. Which creates a lot of associations with the company’s services. It creates a connection between the Brand identity and the company. The entire Brand identity is made in one font.

Goal:

Make a Brand identity for software development company, which will be solidly, modern based on typography, little Armenian accent in logotype, leaving the impression of trust and professionalism.