We created a TikTok Dance Challenge for Ray-Ban, to increase brand awareness for younger audiences. Additionally, we worked on interactive posts to boost the operation. The Elevator Dance Challenge became known all around the world.
Tutorials and social content
We partnered with 10 different TikTok talents to create many official content to teach TikTok users the moves and participate in the challenge.
Commercial
The #RayBanElevatorChallenge has been introduced with a 30" commercial on web and Social Media.