CURHT is a residential architectural firm in Florida that is dedicated to quality and technologically influenced building solutions.
CURHT is influenced by modern architecture, an architectural movement or style based upon new and innovative technologies of construction
Famous Architect Otto Wagner is one of the pioneers of modern architecture, he described Modern Architecture in his book “Moderne Architektur” as a more geometric and simplified architectural practice. This formed the basis for our visual identity system.
Target Audience:
Individuals and families in Florida who are looking to build or renovate a home, and are looking for a firm that is dedicated to quality, innovation and technology. The target audience is most likely more affluent, educated and with a keen interest in design and technology.
CURHT’s color pallets is calm and professional. It portrays a sense of friendliness, credibility and trustworthiness. To bring the color pallet together, I introduced tertiary muted colors.
CURHT’s digital touchpoints makes up a large portion of their marketing efforts since they are looking to expand to other technologically advanced countries like Dubai, Singapore etc.
CURHT speaks clearly, friendly, and very compassionately. A home is a very emotional space for people, and a lot of people are very particular about the way they talk about their homes, and how other people speak of them too. CUHRT takes all these into consideration and also reflects these in their choice of words.
- I love the ambience here
- My comfort space.
- HOME, where the love is
- My PRODUCTIVE space.
