SORRY YOU’RE HERE, NOT THERE.
A sarcastic approach to highlight the best reasons of being here and not there, by embracing the idea that there is obviously nothing better than being at the World Cup event right now.
Let’s celebrate the act of missing out on physically attending the World Cup, by capitalizing the joy of having a free seat on the first row at Burger King to watch the games, the comfort of a tasty meal in the AC, and the free giveaways people can get when having their Super King meal.
#1 THE TRIP
#2 THE CELEBRATION
ARABIC VERSION
Credits
Directed by Saad Shehzad
M&C Saatchi UAE team
Creative director: Camila Venegas
Copywitter: Silvia Carreño Vera
CCO:Ryan Reed
CS team:Tasneem Nedal Viktoriya Frolova
Arabic Copywritter: Zeina Assaad
Production:Chloe Collins-Cole Leighla McGregor and Irish Degala.
Producing the powerful Jolianne Ray from GOOD Stills, Photography Daniel Botezatu from LITEMATTER, DOP Toby Plummer, Retouching Miguel Angel Lopez Fonseca, Colorist Charbel Reaidy and Sound MANGOJAM studios, acting Lucas Stith
