Saclà I Mercoledì Antispreco

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For Saclà, anti-waste is more than a contemporary trend, it is part of the company's DNA and philosophy, since 1939. In fact, the brand's history began with the idea of preserving seasonal vegetables to make them ready for use all year round and save them from the waste. From this relevant insight came the idea of positioning Saclà as the messenger of a sustainable idea that invites all of us to prevent food waste. How? With Anti-Waste Wednesdays, the first social live series dedicated to fridge-emptying recipes, launched on 29 September on the International Food Waste and Loss Awareness Day.

Through a partnership between Saclà and Banco Alimentare – two entities sharing the idea of fighting against food waste – we created a campaign with a social and sustainable message for people and the planet. The campaign, involving a team of food influencers, invites people to look at leftovers from a new point of view, creating new awareness.

Anti-Waste Wednesdays became a regular appointment with Saclà and sustainability, through a social campaign that was able to engage wide and varied communities thanks to the mix of creators we chose to involve. Every Wednesday, for 6 weeks, we released a fridge-emptying recipe to promote anti-waste habits in the kitchen and support Saclà's fundraising for Banco Alimentare. The goal was donating 150,000 meals to Banco Alimentare upon reaching 15,000 views – and it was far exceeded!

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Giulio Nadotti - Creative Director
Antonella de Gironimo - Strategy Director & Senior Copywriter
Beatrice Onetti - Art Director
Daniele Iafulli - Copywriter
Marco Di Perna - Visual Designer
Alessandro Micillo - Visual Designer
Michele Febbroni - Client Director
Silvia Merola - PM
Marta Gerosa - Agency Producer
Benedetta Benecchi - PR Director
Maria Laura Piazza - PR Account Executive
Riccardo Grandi - Social Media Manager
Elisa Coscelli - Media Specialist
Francesco Santo - Social Analyst & Digital Planner
Isabella Vacchi - Photographer