Ending HIV — Test for STIs Campaign / Designed at Frost*collective
Frost*collective team
Ant Donovan / Ryan Curtis / Maxime Delplanque
Ant Donovan / Ryan Curtis / Maxime Delplanque
ACON team
Mike Wacher / Matthew Vaughan / Karen Price
About the project
As the range of options increases for HIV prevention, gay men now have a variety of options to prevent HIV. The downside is, these prevention benefits offer little protection of other STIs.
Our challenge was to evolve the Ending HIV campaign platform to promote the need for ongoing HIV and STI testing and treatment among sexually active gay men in NSW. We also needed to position STI testing and treatment as an integral part of Ending HIV 2020.
We set about tackling the issue by focusing on the barriers in people’s minds. Why don’t they get tested? Even though they know they should.
The idea of thought patterns arose. Using the handwriting of past campaigns, we created a series of visuals that express the feeling of liberation once you’ve done something you’ve been putting off but know you have to do. The weight of your mind is what we tried to visualise with the print campaign. It’s a ripping off of layers. Moving from doubt into a more liberated and free frame of mind.
Full case study on the Frost*collective website.
