项目概况
Project Overview
DU+是一个面向城市青年人群的长租公寓服务品牌，坚守舒适的居住品质，从“人性化”、“个性化”、“空间利用”、“创新设计”的角度打造怡人环境，并提供统一装修、配套家具、免费Wi-Fi、入住后服务，实现拎包入住，为现时代的青年人开创私享空间。
DU+ is a serviced apartment brand that offers long-term accommodation to urban youth. Equipped with on intergrated furnishings, utilities, free Wi-Fi and rental services, DU+ is commited to delivering a humanized and personalized living experience through space utilization and innovative design, creating a self-contained space for modern youngsters.
我们根据品牌的定位，将品牌拟人化为都市的青年男女，通过视觉识别系统和插画进行更为具象的呈现。我们把DU+塑造为一个具有当代鲜明性格的青年，一改传统公寓给人的印象，以便可持续地对外输出文化，同时加以强调品牌的个性和价值。
Based on DU+'s positioning, we personify the brand as an urban young figure through identity design and illustrations. Instead of the traditional image of common apartments, DU+ is portrayed as a modern young adult with distinctive character, in order to produce a sustainable brand culture and highlight its value.
