MAYBELLINE NEW YORK MATTE LIP Press Kit

Packaging




MAYBELLINE NEW YORK 
SENSATIONAL CUSHION MATTE LIP Press Kit
"Soft like velvet, voluminous like a cushion. Velvet cushion above my lips."
According to the concept, the product is placed on the sofa with the velvet cushion, 
which indirectly conveys the meaning of 'product = cushion.'
Inspired by Salvador Dali's May West Lip Sofa, it features lips.

Client _ Maybelline New York
Year_ 2022
Brand Location_ South Korea
Art Director _ Jieun Kim
Designer _ Jiseul Park, Sunyoung Lee, Daeun Kang
Photographer _ Junghun Yeom


Press Kit / Influencer Kit *
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.





MAYBELLINE NEW YORK MATTE LIP Press Kit
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MAYBELLINE NEW YORK MATTE LIP Press Kit

'Soft like velvet, voluminous like a cushion. Velvet cushion above my lips.' According to the concept, the product is placed on the sofa with the Read More

Published: