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CHARLES & KEITH MASCOT Design Creation

Character Design
Illustrator

CHARLES & KEITH  | MASCOT DESIGN CREATION

Due to some special factors and opportunities, we started working on CHARLES & KEITH mascot design
 as a creation. ( Non-commercial use )

Firstly, we have defined 3 directions for the development of the brand mascot.
Source from CHARLES & KEITH website ( Non-commercial use )
The second step was to select the three most memorable product impressions, the GABINE collection / D-shaped buckle / standard colours and materials, as design elements.




CHARACTER DESIGN A

Designed with the GABINE series D-shaped clasp as the main memory.
Impressionistic prototype of the MASCOT design A




CHARACTER DESIGN B

The design is based on the double D-shaped buckle of the GABINE series as the main memory.
Source from CHARLES & KEITH website ( Non-commercial use )
Impressionistic prototype of the MASCOT design B
This series of designs combined with the animated video project should make a great brand impression and can be easily used on various social media.
Let's develop the design again when we have the chance!
CHARLES & KEITH MASCOT Design Creation
Published:

CHARLES & KEITH MASCOT Design Creation

Published: