Client: Chuck E. Cheese's
The Problem: In 2012 Chuck E. Cheese's tried to give their brand a much needed facelift. This external renovation was a failed attempt. Audiences didn't take to the new modernized look of Chuck E., the advertising lacked substance and appeal. Business went down.
Our Solution: The renovation must be internal as well as external. Chuck E. Cheese's lacked a narrative, the characters were outdated. The once beloved "Pizza Time Players" stage show deserves an element of interactivity, just as the parents deserve a place where they can relax, and have a little fun as well.