Cacahuète was born from the founder's dog's unwillingness to eat kibble, settling only for cooked meals. As it turns out, he was not alone.
Calling this a "pet food company" would be an understatement, as they strive to do much more than just feeding your dog - they are a brand who specialize in your furry companion's nutrition and will cook meals with fresh and restaurant-grade ingredients to ensure you can keep your buddy healthier and happier for longer.
Being a company who cooks personalized meals for dogs, it was important for this element to translate into the packaging. That was achieved through the use of stickers where the name of the customer (the eater, not the payer) could be handwritten.