Panasonic Lumix LX5
Microsite and web banners went online before the launch of the LUMIX LX5 to kick start the anticipation of a legend reborn after the legendary LUMIX LX3 which has marked a significant status in the premium compact cameras market in Singapore. Panasonic wanted LUMIX LX5 to ride on the success of the previous model LUMIX LX3 which has created ravings even before the pre-launch campaign begins. Therefore, a skin shredding visualisation symbolises the renewal, the next chapter begins after the history of LX3, reveals a legend REBORN, the LUMIX LX5.
