MUD Jeans is a sustainable and B. Corp certified denim brand which works on principles of circular economy. As a denim brand MUD Jeans also retails products through it's own website. After evaluation of the website, I came to the conclusion that the home page being the first step of consumer interaction can be improved to give a better customer experience and increase sales.
All the problems with the current version of the website home page were properly defined and identified. I was eventually able to mitigate them in the final design.
The issues identified in the current home page are:
The solution to this was to focus on better user interfaces and navigation on the home page to improve the overall user experience and enable customers to click through more to shopable products.
During the process of redesigning the home page, I wanted to keep the existing important content, agree on a unified voice, and restructure it in a clean, neat, and uniform way.
The most difficult thing is that during the evaluation process was that the current home page has too many important things to convey and highlight, leading to nothing that stands out the most.
