It begins with a napkin sketch. From there it moves to an artboard, where it gets fleshed out with colors, dimensions, and textile swatches. The final product is usually large, wholly immersive, and - hopefully - inviting and engaging.
A conference booth is an opportunity for a company to design an actual physical environment embodying their brand, and present their story to a wide audience that may not otherwise be familiar with their product or service. This is why designing a successful conference display is so important.