Brief:
• Combine Duffy's Sports Grill's existing double-sided tri-fold food menu and separate drink menu booklet into one double-sided placemat.
• Combine Duffy's Sports Grill's existing double-sided tri-fold food menu and separate drink menu booklet into one double-sided placemat.
• Required to be single-use for covid safety protocols and printed at a low cost to balance the increased printing need.
• Include design flexibility for replacing content to accommodate fluctuating trade markets and the company's ability to source a consistent product.
Role:
Art Direction, Pre-visualization, Project Management, Menu Design, Icon Design, Photo Editing, Digital Content Management, Web Content Management, Print Content Management, and Archival Management.
Concept:
• Use Duffy's Sports Grill's main color scheme of primary white, secondary green, and tertiary gold to establish a color hierarchy for the design.
• Embrace the less is more approach for print cost using an ink-less white background, green/gold/grey typographic middle ground, and colorful photographic foreground.
• Shoot all photography on white sets and composite them into one layout per our initial pre-production design template.
• Focus on reducing user friction and increasing participation ease when streamlining the combined menu copy into a new visual hierarchy.
Programs Used:
Adobe Indesign, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Adobe Acrobat, Basecamp, Microsoft Excel, Microsoft Word, Microsoft Teams, and Microsoft Outlook.
