PROJECT
To design a label and present it in a professional way. This is a redesign of the Tazo Tea Tins- it uses the barebones of the existing Tazo labels and giving them a refresher. The design technique of focus in this assignment is framing; something isolated from its surroundings and featured, or highlighted.
OBJECTIVES
Create a new label for the chosen product: Tazo Teas
Create an illustration for the label
Focus on the framing technique
Create an illustration for the label
Focus on the framing technique
RATIONALE
This label focuses on what the product actually does for the consumer. The concept behind this design is that tea is a product derived from nature and that delivers energy. The label design features an illustrated sun and other elements from nature that one would see in the morning. The scene creates the atmosphere of a happy morning, presenting Tazo Awake English Breakfast as the tea you would want to wake up to.
