It's not always easy to find THE right service provider, especially to trust in this shark's world. We all remember more or less tragic experience... In order to choose the right one, we have accompanied Amécoté in the creation of its graphic identity, logo and website. Amécoté is a service that puts individuals in contact with service providers offering insurance, mutual insurance, energy services, etc., that favours advice and transparency towards consumers.

/Interactive website mockup​​​​​​​

In a such competitive market as matchmaking service of getting people in touch with service providers, it was essential for Amécoté to have a strong, modern and identifiable identity to be recommendable to users. We therefore adopted brightly coloured elements that pop and highlight the content. We also added animated icons to make an attractive navigation and encourage reading.

In a project ranging from visual identity creation to brand's website deployment, as for Amécoté, it’s essential to develop a trust relationship. Amécoté's ability to listen gave us the freedom to make creative proposals, resulting in a logo that personalizes and humanizes the brand. The logo contains a mascot which embodies and presents the brand and is close to consumer. By representing the brand in the guise of a mascot, it gives an image that is more easily remembered. In order to be consistent with each theme and section, we have created variations of the mascot adapted to the content that can be read to emphase the context.

For Amécoté by DOT with Special thanks to Amécoté for the collaboration