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    Branding a samba band Casuarina was an unknown samba group about to release their first record. My job was to introduce them to a new audience b… Read More
    Branding a samba band Casuarina was an unknown samba group about to release their first record. My job was to introduce them to a new audience by showing, in a glance, what the band was all about. Musically, the band was beautifully turning classic samba songs into current sounding music. Visually, I wanted to do the same. I photographed details of what a typical day in the life of a Malandro - a traditional character rooted in Rio’s culture - would look like. These old references were given a modern photographic treatment, to mimic what the band was doing to the music. The result was a vintage/modern combination, which turned out to be the perfect look and feel for what the band was all about back then. Casuarina recorded 7 albums so far. And I had the pleasure to work in all of them. Read Less
    Published:
Casuarina - 2005
Visual identity for the samba group Casuarina’s first album.
 
Casuarina was an unknown samba group about to release their first record. My job was to introduce them to a new audience by showing, in a glance, what the band was all about.
 
Musically, the band was beautifully turning classic samba songs into current sounding music. Visually, I wanted to do the same.
 
I photographed details of what a typical day in the life of a Malandro - a traditional character rooted in Rio’s culture - would look like. These old references were given a modern photographic treatment, to mimic what the band was doing to the music.
 
The result was a vintage/modern combination, which turned out to be the perfect look and feel for what the band was all about back then.
 
Casuarina recorded 7 albums so far. And I had the pleasure to work in all of them.
 
CD Credits
Concepting: Diogo Montes
Art Direction: Diogo Montes
Design: Diogo Montes
Photography: Juliana Rezende and Diogo Montes
Retouching: Diogo Montes
 
Award
9th Brazilian Graphic Design Biennial by ADG Brasil - 2008
Category: Design and Memory