Be Based on Brand's profileJune Kook's profileWorth it & Worthy's profile+1

From CLEAN to i, CLEAN-i

Multiple Owners
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brand identity Logotype Logo Design visual identity brand rebranding identity Brand Design Packaging design
brand identity Logotype Logo Design visual identity brand rebranding identity Brand Design Packaging design


Brand Essence
Clear Impact [명쾌한 영향력]

The spirit and goal of the CLEAN-i.
With the spirit of an craftsman, through the tools of life that can harmonize with everyone's environment, CLEAN-i that helps you focus on your inner self with a simple routine
by becoming a well-organized habit.

타협하지 않는 장인의 정신으로 누구에게나 어디에나 환경과도 조화롭게 어울릴 수 있는 생활의 도구를 통해 생활의 정돈이 좋은 습관이 되어 간결한 일상으로 내면에 집중 하도록 돕는 브랜드


brand identity Logotype Logo Design visual identity brand rebranding identity Brand Design Packaging design
brand identity Logotype Logo Design visual identity brand rebranding identity Brand Design Packaging design
brand identity Logotype Logo Design visual identity brand rebranding identity Brand Design Packaging design


CLEAN-i Sustainable Blue

CLEAN-i's Sustainable Blue color can blend in comfortably with any space.
and It convey the value of eco-friendly that reminds us of nature, with a comfortable saturation that's not artificial.

자연에 가까운 편안한 블루 컬러는 어떤 공간에도 조화롭게 어우러질 수 있으며,
인공적이지 않은 편안한 채도의 블루 컬러는 친환경적이고 지속가능성을 생각하는 크린아이의 이념 또한 전달할 수 있습니다.


brand identity Logotype Logo Design visual identity brand rebranding identity Brand Design Packaging design
brand identity Logotype Logo Design visual identity brand rebranding identity Brand Design Packaging design
brand identity Logotype Logo Design visual identity brand rebranding identity Brand Design Packaging design
brand identity Logotype Logo Design visual identity brand rebranding identity Brand Design Packaging design
brand identity Logotype Logo Design visual identity brand rebranding identity Brand Design Packaging design
brand identity Logotype Logo Design visual identity brand rebranding identity Brand Design Packaging design
brand identity Logotype Logo Design visual identity brand rebranding identity Brand Design Packaging design

Key visual

The key visuals of the CLEAN-i start with the form of the brand logo.
developed the template from the curved shapes of the CLEAN-i logo.
And this flexible template can be used many ways.


brand identity Logotype Logo Design visual identity brand rebranding identity Brand Design Packaging design
brand identity Logotype Logo Design visual identity brand rebranding identity Brand Design Packaging design
brand identity Logotype Logo Design visual identity brand rebranding identity Brand Design Packaging design


Color Palette / Icon

The round shape icon, which can be connected to the differentiated logo form of CLEAN-i,
can easy to distinguish their various products.
And used a pastel comfortable color palette that can blend with the brand main color.

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brand identity Logotype Logo Design visual identity brand rebranding identity Brand Design Packaging design
brand identity Logotype Logo Design visual identity brand rebranding identity Brand Design Packaging design
brand identity Logotype Logo Design visual identity brand rebranding identity Brand Design Packaging design
brand identity Logotype Logo Design visual identity brand rebranding identity Brand Design Packaging design
brand identity Logotype Logo Design visual identity brand rebranding identity Brand Design Packaging design
brand identity Logotype Logo Design visual identity brand rebranding identity Brand Design Packaging design

Client
bbb.studio.kr
@be.basedon.brand

BX Strategy : Bohyun June Kook
BX Design : Kahyun Kim


ABOUT DETAIL
Photographer : Kyounghwan Kim
@aboutdetail_



From CLEAN to i, CLEAN-i
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