2014 it's up to you
For a school project at HEAD - Geneva, in collaboration with the RATP (Parisian autonomous transport society), we were asked to create a 10 second long animation to wish the passengers a happy new year 2014.
The animations were shown on the large HD screens at the Franklin Roosevelt and Europe metro stops in Paris, France, from December 24, 2013 to January 8, 2014.
My intention was to confront themselves, that they reflect on who they are and how they behave with others. I found this most interesting and thought that I could respond to this in various ways.
Therefore I decided to also create two posters: one derived from the animation and the other, completely independent . - Both with no intention of being shown on the RATP -.
For "2014 it's up to you" (poster based on the animation), I handled the subject in a more subtle, abstract and, somehow, poetic way. I inserted a small text in the center of the mirror. This text aims to make people approach and get up close to the poster in order to read the sentence «it's up to you» and, at the same time, they see themselves in the mirror and are confronted to themselves.
Poster:
50x70cm / Screen printing: black and white on mirror paper / 20 copies
You can find the other poster «2014 goes around… comes around» on my website.
